Custom Die-Cutting
Escape the rectangle — a bespoke silhouette that makes your label unmistakably yours.
- CUSTOM DIE
- Cut to your exact artwork outline.
- COMPLEXITY
- From simple contours to intricate detailed shapes.
- FIT
- Tailored to your bottle, jar or container geometry.
- COMBINATION
- Combine with foil, emboss and varnish on the cut shape.
Answer — Engine Summary
Custom die-cutting is a process that cuts a label into a bespoke shape using a custom-made die, instead of a standard rectangle or oval. It lets brands create distinctive silhouettes, intricate outlines and unique label shapes that strengthen shelf identity.
What it is
Custom die-cutting uses a precision die made to your artwork to cut the label into any outline you choose — from a softly rounded crest to an intricate, detailed silhouette.
A distinctive shape is one of the fastest ways to differentiate a product on a crowded shelf and reinforce brand recognition, before a consumer has even read the label.
Why it Matters
- 01
BREAKS FREE FROM
Breaks free from standard rectangles and ovals for instant distinction.
- 02
REINFORCES BRAND IDENTITY
Reinforces brand identity through a recognisable silhouette.
- 03
FITS UNUSUAL BOTTLE
Fits unusual bottle, jar and container curves perfectly.
- 04
ENABLES INTRICATE, DETAILED
Enables intricate, detailed outlines and contour cuts.
Best Suited For
What is a die-cut label?
A die-cut label is cut into a custom shape using a purpose-made die, rather than a standard rectangle or oval, allowing bespoke outlines and silhouettes.
Can you die-cut intricate shapes?
Yes. A custom die can follow detailed, intricate outlines and contours tailored precisely to your artwork and container.
Begin your brilliant project.
Ready to elevate your brand on the shelf? Request a sample pack and see the foil in person.
Request a Sample pack